Aveeno has partnered with its global ambassador Jennifer Aniston to create a new video series, “The Beauty of Nature, Active Naturals Oat for Your Skin.”

The series of video narratives highlights the power of natural ingredients, and the science behind their skin benefits. Aniston talks about the farm-to-formulation journey of the brand’s first “active natural” ingredient, oat.

Aniston commented:

“I’ve used Aveeno Daily Moisturizing Lotion since I was in my 20s, but working on this project and learning everything that goes into their skincare products – how they are conscious of the ingredients chosen, how they’re grown, how they’re formulated – has given me a whole new appreciation for the brand. I realize that what makes all the difference is actually the story behind the products, so it’s great to be able to help share that story.”

Michael Southall, Aveeno’s Research & Development Scientist, commented:

“By tapping into ancient folklore and using science to understand the complex composition of oat, we’ve been able to identify and harness its most useful properties for healthy skin and incorporate them into Aveeno products.”

The videos can be viewed at YouTube.com/aveeno.